Blog
How we make the editor, what we learn from the teams using it, and the occasional strong opinion about pricing pages.
We could have stored pages in a database and rendered them from JSON. We chose files you can open in your editor, and it has paid for itself every week since.
Marcus Bell
Co-founder and CTO · 7 min read
The words a section ships with are what every visitor sees until someone edits them. So we write them the way the product would, not the way a template would.
Elena Ruiz
6 min read
Before Starter, two of us ran a small agency. A third of our tickets were someone asking us to change a sentence. This is the story of how that number went to zero.
Dana Whitfield
5 min read
Every site made with Starter now swaps pages in place: links are fetched on intent and the main content changes without a reload. Here is how it works, and what it asked of sections.
Owen Park
8 min read
Over the summer we read the pricing pages of 212 software companies that publish with Starter. Seven patterns separated the pages that convert from the ones that confuse.
Sam Okada
7 min read
I read every message that reaches support. After 1,600 of them this year, a handful of questions account for most of the inbox, and most of them were about the editor, not the code.
Nia Thompson
6 min read
What shipped, what changed, and one marketing page worth stealing from another team. That is all.
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